ROCKVoice - A Nimble New Platform For VoIP Services and Client Control

RGTS's client companies and their employees now have at their disposal a whole new standard of performance and direct control for VoIP (Voice over Internet Protocol), data, and multi-media services.

This new standard arrives with RGTS's April 2010 rollout of ROCKVoice, its new carrier-grade service switching platform -- designed from the ground up on IP (Internet Protocol) and open XML standards (the non-proprietary Extensible Markup Language widely used on the Internet). The VoIP services are elegantly integrated with personal computers, and they are exceptionally flexible, versatile, and powerful.

A Quick Sampler of What Users Can Do
- Visit any webpage in Internet Explorer or Firefox and right-click on any phone number displayed to dial it.

- Click on any name in your Microsoft Outlook address book to dial the number. Click on a group list to start a conference call.

- Receive voicemail messages as e-mailed audio messages, by phone, or both.

- Take your IP softphone home or on the road with you. Your office phone number and all your voice features can travel with you and function anywhere there is a good Internet connection.

- While your phone rings with an incoming call, you can view the name and number of the caller on your computer screen.

- Use Internet Explorer or Firefox to view detailed call logs and to turn on or off numerous features, such as call forwarding or simultaneous ringing on multiple phone numbers,for cell phones, office assistants, home phones, etc.

- Use a public PC at an airport or your own laptop anywhere there's a WiFi connection to log on and reconfigure your voice features at will.

- Software plug-ins for Outlook, Explorer, and Firefox add a ROCKVoice toolbar to those popular applications. You can use the toolbar to dial with a single click, hang up, and configure voice features without ever having to touch your phone.

For Client Companies, More Control, More Options, Flat-Rate Pricing
ROCKVoice comes with new flat-rate pricing plans that include unlimited local and national long-distance voice service, Internet access, and dozens of sophisticated calling features.
When it comes to modifying phone features and privileges for individual users, client companies can choose to do it themselves or have RGTS do the honors at no additional charge.
A client administrator can easily assign an array of features and privileges to a user via Internet Explorer or Firefox. Thanks to service templates with pre-configured features (which administrators can modify and save at will), the process takes only minutes.

Voicemail messages can be handled to suit a company's specific policies and preferences for security and back-up. A company's incoming voicemail messages can be stored on RGTS's servers until the individual users delete them. Alternatively, all incoming voicemail messages can be forwarded to a client company's own servers, with no storage on RGTS servers.

Open XML Standards Eliminate Constraints, Reduce Costs
RGTS's new ROCKVoice switching platform runs in parallel with the sophisticated Avaya 8710 service platform the company launched in 2005. Both switching systems have redundant servers, trunk lines, gateways, and paths to PSTN (Public Switched Telephone Network) central offices. Both systems enjoy the same exceptionally high level of quality and reliability.

The new ROCKVoice system presently serves only a handful of RGTS's 500+ client companies - clients who signed on as beta testers from November through March, in advance of the formal April 2010 rollout. But RGTS anticipates that over time, the new system will grow to match and then overtake the service load of the Avaya system.

RGTS's decision to build and launch the new parallel ROCKVoice platform was a long-term strategic move to take more efficient advantage of proven IP technology and open XML standards. With this new platform, RGTS breaks free of various operating and service constraints posed by the proprietary Avaya system. Now RGTS is better positioned to adopt new innovations quickly and cost-effectively from third-party vendors throughout the technology industry.

RGTS has been using its formidable Avaya platform effectively to deliver IP voice, data, and multi-media services, and RGTS anticipates continuing that path in the years ahead. Both RGTS's Avaya platform and its new ROCKVoice platform are hosted services that compare favorably to services provided through on-premises or client-owned PBX equipment. RGTS's hosted solutions are considerably faster and easier to implement, and they relieve clients of the burdens of capital investment and the inevitable obsolescence of equipment and software. RGTS also frees clients from system maintenance, troubleshooting, upgrading, and management staffing.

Because RGTS's new ROCKVoice system is native to Internet Protocol and to open XML standards, it does the job more readily and efficiently than RGTS's Avaya platform in many instances - especially where clients have multiple office locations or where clients want to take broad advantage of VoIP capabilities.

4-Digit Dialing? No Longer a Large-Enterprise Problem
One example of a service constraint that the new ROCKVoice system eliminates: In many instances, it is now no longer a problem for a larger enterprise company to have internal 4-digit dialing across multiple locations and multiple branch exchanges (the first 3 digits of a local phone number). For example, internal 4-digit dialing is now readily available for a large company that has phone numbers 555-0001 through 555-1999 and 282-4700 through 282-5399. In this example, none of the final four digits overlap, but with RGTS's Avaya system there is still the potential to incur obstacles to 4-digit internal dialing. The architecture of RGTS's new ROCKVoice system allows the company's service infrastructure to grow more nimbly with clients' needs and their geographic expansions. The new system also enables RGTS to be a wholesaler to technology service providers/resellers of voice, data, and Internet access services, adding yet another level of performance for RGTS to bring to its existing clients.

"We're very pleased to launch this new system," said John Tarduno, president and CEO of RGTS. "We're very confident of its many immediate benefits and of the advantages it will provide in the years ahead for our clients and for our service operations."


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